Hi there, I am Cindy Lin.
I am a home staging educator, podcaster and a photographer who works internationally.
I started in real estate as a buyer’s agent and a luxury property manager. Before relaunching Staged4more as a School of Home Staging in 2017, I had worked as a home stager in the San Francisco Bay Area for more than ten years and had built a 6-figure, award-winning home staging business operating out of a 5,800 square feet warehouse.
In 2019, I was voted one of the Top 75 Most Influential People in Home Staging by Real Estate Staging Association. My home staging blog was named #3 of Top 100 Home Staging Blogs and Websites For Home Stagers in 2018. My podcast, The Home Staging Show, is the longest-running and the #1 podcast on iTunes dedicated to home staging.
It is my goal to provide modern, practical and quality home staging education to help home stagers excel and build profitable and sustainable businesses.
This is not your mother’s interior styling course.
Cash in the Cushions combines both design theory & practice in interiors and composition.
The Cash in the Cushions course studies the process of composing a room through both the perspectives of a home stager and a photographer so that you will understand how to create strong images that draw in the buyers and sell for you.
We also examine different storytelling techniques in other creative disciplines so that you can successfully create interiors that sell & attract your ideal clients.
By understanding how your home staging work is photographed and presented online, you can refine your staging work to appeal and attract your ideal clients.
As a stager, even when I had consistent clients, I still felt that my staging didn’t have that va-va-voom I wanted. Often times, the staging looked good in person but the photos I got back from the photographers felt like they were missing something.
It wasn’t until I started to work in the photo industry, I started to see why.
By understanding how camera reads the room differently than the human eyes, I started incorporating key composition elements & principles into my staging. Because of this, I was able to pinpoint my mistakes, improve my home staging skills and refine my portfolio quickly.
By understanding design elements and principles, you will also be able to solve 99% of design problems you encounter in styling interiors through better composition and building the right color story that targets your potential buyers.
WHAT YOU WILL GET WHEN YOU ENROLL:
Module 1 : Design & Composition Fundamentals
In this module, we will look at design theories & composition from both styling & photography perspectives. By learning both, you will be able to craft a more refined portfolio that attracts your ideal clients and create work that attracts buyers and sell.
Elements of Design
Principles of Design
Core Photography Composition Principles
Creating a Floor Plan that Maximizes the Room’s Potential
Training Your Eye
🖥 Total video time: 2 hours & 25 minutes
Module 2 : Creating a Color Story that Sells
This module is all about color theory and the application of colors in our work.
We are going to go over the psychology and meaning behind colors, how light affects the way we perceive colors, how to leverage color properties like color temperature and various combinations to create the effect that we want.
We are also going to dive into developing a color story to wow your clients and create a consistent look & feel for your work.
Color Theory for Interiors
Creating a Color Story for Interiors
🖥 Total video time: 1 hour & 26 minutes
Module 3 : Client Relationships, Planning, Communications
In this module, in additions to home staging work, we will also look at other types of work related to interior styling, such as photo styling, interior design, visual merchandising, decorating, etc.
Most importantly, in this module, you will develop your own color story and look & feel for your brand.
Storytelling through Branding
Developing Your Own Style & Signature Look
Different Streams of Income Related to Interior Styling
🖥 Total video time: 1 hour & 21 minutes
Module 4 : Styling for Lifestyle
What we do is all about appealing to the buyers’ desired lifestyle, whether we are staging homes, styling for photo shoots or designing clients’ homes. It’s all about the lifestyle!
In this module, you will also learn how to source, select and install artwork, plus style vignettes / tabletop.
Creating an Interior that Sells
Artwork: Sourcing, Selection, Installation
Tabletop / Vignette Styling
Staging the #Shelfie + Props Show & Tell
🖥 Total video time: 2 hour & 16 minutes
Module 5 : Presenting Your Portfolio
In our line of work, we rely heavily on our portfolio to attract and prompt our clients to have the initial conversation with us. It’s a key lead generating tool for us.
In this module, we are going to discuss what makes a solid portfolio that attracts your ideal clients, the order & placement of your photos. We are also going to discuss why and how to work with professional photographers and how that will add to your portfolio.
Creating a Portfolio that Sells
Working with Photographers
🖥 Total video time: 48 minutes
By the end of Cash in the Cushions, you will:
👉 know how to utilize design elements and principles to create a floor plan that maximizes the potential of the room
👉 be able to tell the story of the home visually, that is targeted to the potential buyers
👉 create a portfolio that attracts your ideal clients
👉 gain confidence in your styling work
👉 receive a Certificate of Completion and a logo for your marketing
PLUS! 6 BONUSES!
Bonus 1 🤝 Join our private peer group to get support and feedback of your work from your peers
Bonus 2 💯 Glossary of design and photography compositions terms
Bonus 3 🛠 What’s in our styling kit
Bonus 4 💔 The most common mistakes I see stagers make when posting photos to social media
Bonus 5 🙌 Basic overview on photo editing
Bonus 6 ✨ A LIMITED TIME OFFER! ✨
📌 FOR A LIMITED TIME ONLY, I am offering a 15-minute 1-on-1 portfolio review session (a $175 value) when you complete the course!!! ⚡️
Cash in the Cushions
HOW THE COURSE WORKS :
WE DESIGNED THE PROGRAM TO UPLEVEL YOUR STAGING & INTERIOR STYLING SKILLS AS A HOME DESIGN PROFESSIONAL.
SO YOU CAN CREATE A FLOOR PLAN THAT
MAXIMIZES THE ROOM’S POTENTIAL EVERY TIME.
GO AFTER THE PROJECT YOU’VE ALWAYS WANTED.
GET THE STAGING RIGHT EVERY TIME. IN PERSON AND ONLINE.
THE CASH IN THE CUSHIONS COURSE IS DESIGNED WITH Three MAIN OUTCOMES IN MIND :
1️⃣ Learning how to create interiors that sell through the practice strategic furniture & accessories placement, composition & visual storytelling techniques to target potential buyers.
2️⃣ Understanding how to create a strong portfolio that attracts the your ideal clients. We achieve this by learning how to edit, fine-tune and compose stronger images to target and attract your ideal customers.
3️⃣ With the support of our peer critique group, you can hone your craft and elevate your styling skills, while finding your tribe who supports and elevates you.
THE FORMAT :
A SELF-PACED ONLINE COURSE WITH 5 MODULES OF VIDEO LESSONS
WITH 5 STYLING EXERCISES
A PRIVATE PEER CRITIQUE GROUP TO GIVE YOU
FEEDBACK ON YOUR PROGRESS & GIVE YOU SUPPORT ❤️
LIFETIME ACCESS ONCE YOU’VE ENROLLED
VIEWABLE ON ANY DEVICES WITH INTERNET
Once you’ve enrolled in your course, you will have immediate access to the digital course.
It is up to you to control when you start and finish the course.
There are no renewal fees to the course,
even if we raised the tuition of the course or updated course materials.
Want to take the course material on the go with you?
You can watch the videos & access our private peer group on any devices
from anywhere in the world with internet access.
Who is Cash in the Cushions for?
While the main focus is on home staging, this self-paced, online course is also suitable for anyone who works in interiors or for someone who wants to learn more about styling interiors.
The course covers design elements & principles to set the foundation to develop skills in putting together a floor plan that will maximize the potential of the rooms. It also covers color theory and how that can be applied in building a color story that strategically targets buyers.
We also look at common practices and techniques used in other disciplines, such as visual merchandising, to gain a better understanding how to create interiors that target & sell.
Most importantly, the course examines composition from a photographer’s point of view, which will in turn help you develop and hone your portfolio to attract your ideal customers.
During the course, we also go over several different types of styling work in the interior space, so you can build multiple streams of income to develop your business.
In the bonus section, we also go over basics of photo editing, so you can create better images to publish on social media and your website.
What Cash in the Cushions is not
The primary focus of this course is on the techniques and technical side of design and interior styling.
If you are interested in a business course that teaches you how to build a solid foundation for a profitable home staging business, check out our signature course 6-Figure Floor Plan.
The 6-Figure Floor Plan course is designed to help you establish your systems, workflow, scripts, and foundation for a home staging business that serves your lifestyle. You can find out more information about the 6-Figure Floor Plan course here. The self-study version is available year round, and you can upgrade to the 8-week live mastermind program when enrollment opens.
How much time do I need to finish the course?
All the video lessons & bonuses will take about 8 hours to consume. The rest is a bit difficult for us to gauge since it depends on how long it would take for you to do assignments from each module.
This is a self-guided online course so you can take as much time as you need or as little as you need. It’s up to you, and you go at your own pace. It would be difficult for us to estimate how long it will take you to complete, especially since there are researches and brainstorming needed for some exercises.
How long can I access the lessons?
For as long as you’d like! You will lifetime access for the lifetime of the course, once enrolled.
how soon can I access the course once I enrolled?
Almost immediately. Once you’ve enrolled, our system will send you an email with your course log-in information. If you did not receive the welcome email within an hour of your enrollment, please send us an email here. We will get you sorted.
What if I want feedback on my STAGING / STYLING WORK?
That’s what our private peer group is for! You can post questions, photos and your assignment in our private critique group and get support from your colleagues. If you want individualized feedback from Cindy, you can always book an 1-on-1 at a special rate.
For a limited time, there is a bonus 15-minute 1-on-1 portfolio review with Cindy included with the course, until the end of 2019.
What is the refund policy?
Due to the nature of a digital course, there is no refund, regardless how long you had purchased it for.
Please consider carefully before you make this investment.
WHAT IF I AM NOT A STAGER, CAN I TAKE THIS COURSE?
Although there is a strong emphasis on home staging, the course does cover design elements & principles and composition technique across the board.
The skills taught in the course can be applied to anyone who works in the interior & home industries.
The Cash in the Cushions course focuses on styling techniques that hone in and target the end user, who can be home buyers, AirBnb renters, design clients, etc.
If you are not working in the home industry right now and simply want to learn more about design & composition, this course will work for you as well.
WHAT HAPPENS WHEN YOU BUY
Fill out your information, click the Enroll Now button to complete order and check out.
Within 15 minutes, a Course Welcome Email should arrive in your inbox! It will contain the course login information.
Click on the course that you’ve enrolled in, and Module 1 will be waiting for you to get started right away! Settle down, dive in, and start learning how to create interiors that sell!